PartyGaming could be liable for $287m in trademark infringement suit
10 Sep 2008
The U.S. Seventh Circuit Court of Appeals released a decision 
on Monday stating that PartyGaming may be liable for up to 
$287.4 million in damages as a result of a suit filed by WMS 
Gaming. The appeal involves a dispute that alleges PartyGaming 
"infringed" on WMS trademarks "Jackpot Party" and "Super 
Jackpot Party" between the years of 2004 and 2006.
WMS was originally awarded $2.673,422.10 in damages on 
July 19, 2007. But WMS appealed the decision on Feb. 25, 
2008, asking for the full $287 million it had requested in 
damages.
WMS is based in Illinois and manufactures, sells and leases 
gaming equipment, including slot machines. WMS used 
"Jackpot Party" and "Super Jackpot Party" in connection 
with its goods as early as October, 2004 and under U.S. 
law has exclusive rights to the "underlying marks." WMS 
claims that after several failed attempts to persuade 
PartyGaming to voluntarily "cease its infringing uses of 
WMS's marks" it filed a suit in federal district court seeking 
"injunctive relief, damages and an equitable accounting 
of profits" that PartyGaming reaped from its use of "Jackpot 
Party" and "Super Jackpot Party" in the U.S.
WMS claimed in the suit that PartyGaming received notice 
from the U.S. Patent and Trademark Office (PTO) that 
WMS owned the rights to "Jackpot Party." As a result 
PartyGaming attempted to register the mark "PartyJackpot." 
But it was denied by the PTO because "PartyJackpot" was 
"confusingly similar" to WMS's registered mark "Jackpot
 Party." But WMS claimed that instead of abandoning use 
of "Jackpot Party," PartyGaming expanded its use of the 
mark, even after the PTO's action, and with its use, earned 
$977.7 million in total revenue in 2005, 84% of which came 
from U.S. customers, according to PartyGaming's 2005 
Annual Report.
In Monday's decision, Circuit Judges Rovner, Wood and 
Williams agreed with WMS's argument that "the district 
court made a fundamental error of law by failing to distinguish 
between WMS's right to the defendant's profits and its right 
to its damages." 
The decision went on to say that "while the figure WMS seeks
 ($287,391,140.70) is considerably larger than the 'damages' 
award granted by the district court ($2.673,422.10), the 
record shows that in a single year (2005), (PartyGaming) 
reported revenues of $977.7 million – nearly $1 billion ... 
The record shows persistent, pervasive, knowing and willing 
infringement for several years by PartyGaming, as it 
repeatedly refused to cease and desist even after receiving 
several forms of actual notice of its unlawful activity."
The judges concluded by saying, "We therefore reverse 
the judgment of the district court and remand for further 
proceedings consistent with this opinion." 
Moral: don't steal from or infringe on others and don't ignore requests to stop when you do, even if you do so by accident or non-design.